While I find writing for the F&B, hospitality, design, events, beauty, culture, mental health, and lifestyle spaces, particularly gratifying, I'm always looking to explore varied industries, writing niches, styles and domains.
So far I've written for the likes of IDEE Eyewear, Mankind Pharmaceuticals' Preganews, Diageo India, Devika Narain & Company, RAS Luxury Oils, Mc.Cain Foods, B Bhagat Tarachand, Cafe Mumbai (Bangkok), amongst others.
Below you'll find links to access my work for various clients. Click the relevant link to peruse what I wrote for each project. I’m always open to new collaborations – these samples will give you a better idea of just what I can do for you!
Instagram Copywriting for Devika Narain & Company
I wrote for Devika Narain & Company's Instagram handle and blog, on a retainer basis from July - December '21. They are a wedding design company with a special focus on sustainability, and I wrote captions for their Instagram posts, both, describing the events put together by them, as well as penning insightful stories on related topics, and was even involved in image curation, as required. The Instagram copywriting samples can be viewed by clicking the link below the image.
Website Content for Mankind Pharmaceuticals' Preganews
I Created written content options for various sections of the Preganews website, during my retainer copywriting arrangement with Tekhne. The content can be viewed under the 'Our Initiatives' section of the website, by clicking the link below the image.
Digital Ad Copy & Instagram Caption Copy for IDEE Eyewear
I worked on the Instagram posts' captions, both in English and Hindi, for the eyewear brand IDEE, during my retainer copywriting arrangement with Open Strategy & Design. I also wrote the ad copy for the brand across platforms such as Facebook, Instagram, Hotstar and Whatsapp. The Instagram copy can be viewed by clicking the link below the image.
Customer Touchpoint Content for RAS Luxury Oils
Currently writing creative, eye-catching content for various customer touch points for this premium skincare brand. These include content for emailers, whatsapp and text messages aligned with various stages in a customer's purchase journey, such as pre-purchase, post-putchase, promotional offers and the like.
Website & Amazon Content for RAS Luxury Oils
I created website and Amazon content for various top-selling products of RAS Luxury Oils (including the 24K Gold Elixir, Flaunt Anti-Pigmentation Serum, Super Charge Multivitamin Day Cream, Super Recharge Bakuchiol Night Cream, Oh-So-Luxe Tinted Liquid Lip Balms, among others). The website can be perused by clicking the link below the image.
Website Content for B Bhagat Tarachand
I reworked the entire website for a Mumbai-based chain of restaurants called Bhagat Tarachand. This project involved a stylistic overhaul of the website, including creating new written content and editing existing written pieces, image curation, and layout design (aesthetic direction, not execution). The new website can be perused by clicking the link below the image.
Website Content for Raaga Professional
I created end-to-end written content for the website of the skincare, hair care and body care brand Raaga Professional, through my retainer copywriting arrangement with Kalon Consulting. I wrote the content for each section of this website - from product descriptions to ancillary sections such as legal terms and conditions, various policies etc. The website can be perused by clicking the link below the image.
Website Copy for Nine by Janine
Created content, and fine-tuned existing content for the website of the leather sandals brand ‘Nine by Janine’. Also drafted legal terms and conditions appearing on the same. The website can be perused by clicking the link below the image.
Customer Touchpoint Content for Moody
Currently writing striking, gen-z friendly customer touchpoint content for this hip, young skincare brand. This includes content for emailers, whatsapps and text messages, aligned with various stages in the customer's purchase journey, such as pre-purchase, post-purchase, promotional offers, and the like.
Website & Packaging Content for Moody
Created written content for the 'Hyaluronic Acid' range of the skincare brand Moody, this included options for the range name for this new lineup of products, product description (inner as well as outer packaging), product differentiator/benefit callouts for each product. The content can be viewed by clicking the link below the image.
Instagram Copywriting and Content Planning for Cafe Mumbai
Created content plans and wrote social media copy for the Instagram handle of Cafe Mumbai, a Bangkok-based restaurant and bar, on a retainer basis from February - April '23. This project involved liaising with the restaurant's owner and social media manager to create content that reflects the restaurant's ethos, and increases awareness about the restaurant and its offerings, amongst locals and visitors in Bangkok.
Blog Writing for a US-based storage company
Ghost-wrote an SEO-optimised blog for a US based storage company, as part of their Storage Tips and Guides. In the spirit of ghost writing, I've refrained from displaying the blog here. Please reach out to me for further details.
